Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want?
- Use segmented landing pages for your keywords
One thing you need to know is that if you use the same landing page for every keyword that you bid on, you will definitely miss out on getting more conversions. By segmenting your landing pages, you will be doing a better job at targeting your traffic and this will lead to more subscribers and more leads.
- Focus on testing more than one version of your landing page.
Most people make the mistake of not testing various versions of their landing pages and so end up not getting a lot of conversions. Sometimes, to experience a massive increase in response, all that is needed are a few changes here and there so ensure that you do some tests to figure out what those changes might be.
You might just realize that changing the background color of one of your landing pages actually doubles your conversion rate.
- Look through your landing pages
Your landing pages should relate directly to the content the visitor wants to see. Moreover, they should not be so busy that the visitor is at a loss on what you want them to do.
- Check your calls to action.
They are crucial in leading visitors back to your site. Are they accompanied by big, bold buttons that look attractive enough to click on? Test with different fonts, colors, and sizes. In addition, ensure that your calls to action offer value that is worth clicking on.
- Go through your site to check how credible you look.
Do your claims seem believable and do you have a few testimonials on your page?
As an online marketer, what you want is your visitor to do just one goal of the page without getting distracted. The above tips are sure ways of increasing your conversions on your landing pages.