Email Marketing Best Practices

Email marketing is one of the most effective internet marketing methods and it is currently being used by thousands of businesses (small, medium sized and even the large companies). Below are some of the reasons why every business should consider;

· email marketing is inexpensive

· Easy to track and share

· Very fast/Immediate with tremendous reach

· Efficient and very convenient

The following tips will greatly help in ensuring that many people subscribe to your email list and that your email marketing becomes a success;

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1) Offering an incentive

This is one of the ways in which you can get people to sign up for your email list. The incentive should be good enough to attract people. Basically, it should be able to convince them that your email is worth a space in their inbox. You can do this by offering some discounts or even a sale. It is also good to remember that different incentives work differently for different companies so you should choose the one that works best for you.

2) Embedding the opt-in form

This is actually very simple. You should not make people click through to another page but instead, embed the opt in form at the point (where) you ask people to sign up.

3) Put an option to join your email list in every page of your site

You should have opt-in box on every page of your website and it should be in a way that it can be seen by anyone looking at your site. You can add an opt-in box both to the vertical navigation column and to the footer area.

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4) Install a slider/ a pop-up

Pop-ups should not be annoying and to make sure that they are not, you can set them in a manner that they can only show after someone has been on the site for at least 2-3 minutes. You should also set it in a way that it is only shown to every visitor once a week.

5) Optimize for mobile

This should be one your number one priority because majority of people (approximately 53%) now open their emails using their mobile devices. Make sure that your email templates are mobile friendly and this will ensure that your subscribers will be able to open your emails anytime regardless of their whereabouts.
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